Project Summary

Challenge
Over the past fifteen years the creator economy has grown at an insane rate and shows no sign of slowing. This amazing space of independence, self employment, and passion was considered a playground for those who didn’t want to conform to the classic capitalistic system that exists today. However, over time, companies such as Instagram, TikTok, Facebook, and Twitch all fell into the same toxic patterns that existed before them. Within this new market, massive income inequality has plagued the space, creators careers are unstable and lack a sense of security, most of the world perceives creator careers as trivial and hobby driven, and yet the world still demands so much from these micro creators, yet they are constantly fighting an uphill battle.  The results of these observed problems are that of creative burnout and isolation from the constant pressure being put on the creator by their audience, the platforms they use, and even themselves.

Solution
As a response to this unfair market we created MYCO a creator-only platform built up of small collectives aiming to form communities that aim to combat creative burnout and isolation among micro creators by helping them spark inspiration, build community, and give them a network of people and resources to use throughout their career.

Specs

Project Type
IDEO | Advised

Role
User Experience Designer and Lead Interaction Designer

Team
Alexis Nicholson | Leyla Kaplan | Nathan Keyes

Duration
Eight Months