Nathan Keyes
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Situations

 The perfect beer for any situation. Situations was a package design I made my senior year of college. The goal behind these designs were to create something pleasing to the eye while still creating a personal connection with the audience. That is where I got the idea of Situations. No matter who you are, 90% of the people who would drink this beer have been in this situation. Creating a personal connection with the audience while still being eye catching on the shelf.

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