The perfect beer for any situation. Situations was a package design I made my senior year of college. The goal behind these designs were to create something pleasing to the eye while still creating a personal connection with the audience. That is where I got the idea of Situations. No matter who you are, 90% of the people who would drink this beer have been in this situation. Creating a personal connection with the audience while still being eye catching on the shelf.
During my junior year of college I was tasked with making a beer or wine label that encapsulated a complete brand. The problem I was attempting to solve was to make a product that could survive on it’s own and live a long and strong existence as a thematic brand. I did this by creating a relatable situation to build this beer around… everyday situations.